“We make it a priority to highlight one or two customer reviews per week. Note: These are generic examples and you should tweak these templates to better reflect your business, but using these templates can protect you from negative reviews help you gain more positive reviews for your business. “Currently, we partner with Chicago Tech Academy, and all of the money we donate through our review campaigns goes back into helping prepare the next generation of tech employees. Lots of our respondents agreed that engaging with your reviews is crucial. “If you ask for a private rating before asking for a public review, you’ll get a second chance to impress unhappy customers, and you’ll raise your average star rating in the process,” Cooper says. If they can be stewards for our company and brand because of the experiences they’ve had, we encourage that.”. Help readers stand in your shoes. Here are four ways to encourage customers to leave online reviews—and how you can make the most of their feedback. The following reviews … Editor’s note: If you’re using HubSpot Marketing to send automated emails to your customers asking for reviews, grab this free HubSpot Email Campaigns dashboard to track your performance over time and see which emails get the most opens and clicks. “When customers have a few review sites to choose from, they are more likely to take the time to leave a review on the site that they’re familiar with,” Sussman says. “We use an email drip campaign and send customers to our review funnel landing page. Consider offering points in your customer loyalty program or entries in a quarterly drawing. Read our mailing consent T&Cs, The 5 Shifts Brick-and-Mortar Retailers Are Making to Generate Up to 20% Higher Profits Every Month, 14 Small Business Saturday Marketing Ideas For Retailers, Email Marketing To Increase Retail Sales In December, Stand Out Marketing - Find A Way To Reach Your Goal, Preparing for the Holidays: 11 Things to do at your Retail Store. “Reach out to customers on Twitter and—in a friendly way—ask them to write a review. Please note that previously, there was an option to ‘Write a review‘ and select the review score from 1-5. “We combined a partnership with Capterra to give $20 gift cards for reviews with three additional account upgrades should users choose to leave a review.”, And Ellie-Paige Moore of Blinds Direct suggests offering an incentive like “leave us a review on Trustpilot for a chance to win back the cost of your order.”, “We partner with our G2 Gives program to create social good through user reviews,” says G2’s Lauren Pope. We interview them using Zoom and record the interview. The same goes for positive reviews: a simple thank-you message goes a long way,” Djukic says. . Go, and search for your business’s name. “Interview your customers and dig into the methods they use to research vendors and the channels they spend the most time on,” Moxham says. Frank Pinder of Oxatis recommends “sending an email after the customer has purchased the product and following up 1-2 days after he/she receives it.”, However, the type of product purchased should influence when you ask. The response has been overwhelming because it’s a win-win strategy,” Michael says. Tell a concise and cohesive story with your review. There are a number of public review sites as well as industry-specific review sites. Once you get a notification that a customer has attempted to write a review (not everyone who clicks on a review site will write a review – learn more here) you need to IMMEDIATELY thank them. Lika Djukic of Best Response Media says that the best way to encourage customers to write reviews is to engage with the people who’ve already written reviews. Many people choose to write business reviews after trying a new restaurant or business. “Sometimes people think that this is too pushy, but all you have to do is frame it this way: “Hi Bob, Thank you so much for agreeing to do a testimonial for me. And the review is usually detailed and informative,” Slavica says. Ask for help. As I left Heathrow airport customs, they had this simple machine which sought to easily let them know customer feedback. Do your homework. “Clients are not just sitting around and thinking about reviewing you unless you are underdelivering,” says Mathew Slavica of Digital Stand. I need performance review examples and a step-by-step guide. Requesting Reviews from Customers: Other Things to Keep in Mind Know Where You Can Request Reviews. You’ll find: 5 “Ask for a Review” Templates to help you communicate with your customers. “Sharing reviews on your brand’s social media platform motivates and encourages other customers to review your product,” says Hima Pujara of Isher Eggless Bakers. As consumers and prospects have turned more to self-guided research, they rely more on the opinions and experiences of other customers in reviews when evaluating options and making purchasing decisions. Make sure your retail store has a presence on all of the major social sites that shoppers look at to read reviews – or create reviews – of your business. Of course, this tactic works best with folks who are at least reasonably satisfied with what you sell.” (Laura Gariepy. Last Updated on: June 30, 2019 by Jitendra Vaswani. Incentivise me In other words, give me your product for free so I can write about it. Before you dive into all these examples, here are a few free templates to help you along. As mentioned earlier, some websites like Yelp frown upon businesses asking customers for reviews or feedback. Customer confidence in businesses is now dwindling. HubSpot Research discovered that customers seek for recommendations from friends and family over any type of online marketing and advertising. “Customers also love a company that is willing to give back to the community,” Robinson says. Grab this free Review Site Referrals dashboard that uses Google Analytics data to determine which review sites drive the most traffic to your business’s website. But here’s the thing…they also noted 87% shared, Make sure your retail store has a presence on all of the major social sites that shoppers look at to read reviews – or create reviews – of your business. “If you’re a digital agency, ask for the review right after the project is complete or the payment has been made. Reviewing good businesses is time well-spent. 10. So you know product reviews are important, but how do you get them? “Clients and account managers are happy at the end of a successful project and will have established a great relationship, so incorporating asking for a review as part of the production process has worked really well for us,” Lens says. “These companies will automatically send an email to your customers and ask them to leave a review after a specified number of days.”, “Some are geared towards ecommerce and will have their own review-capture platform. And without a trusted recommendation from friends and family, 85% of consumers trust online customer reviews … Have the customer come behind the desk to your computer or produce a tablet, and direct the person to type in that comment.” (Elliott Jaffa. on September 3, 2019 (last modified on September 5, 2019) • 24 minute read. We now have an average star rating of 4.6 across our nine office Google My Business pages.”, “Some of our clients use online booking systems for their services,” says Niles Koenigsberg of FiG Advertising + Marketing. 5. Follow Up. In an email to your customer, you can do the same. Review Express. We also wanted to know what sites our respondents felt were best for local business reviews. Customer reviews are very influential and can increase your sales more than marketing with a paid ad but can be hard to get. I know someone who asked 20 of his clients to review on Yelp in the same week. “If you can automate your review process based upon specific actions, then it will be even easier to scale and ensure continuity for review requests,” says 9Sail’s Kyle Kasharian. Monitoring your reviews once a week might seem anal-retentive, but you need to know what is being said at all times. Then encourage a review.”. In fact, when we asked our respondents how often they respond to customer reviews, 53.5% said they always respond, and another 30.7% said they respond most of the time. “But when they’ve worked with your brand and are approaching a new milestone (e.g. Make the task a Sunday morning query of review sites. Notice I’m not saying to pay for a review. No worries. If you want longer answers rather than stars, give a 2-point review request worded exactly like this, “Please review your purchase and: 9. There are tons of potential review sites you could include in your email when asking for reviews, but you probably don’t want to add links to every possible review site. Be a Storyteller: Create a storyline. ZenDesk affirmed this by noting that 95% share bad experiences. And more importantly, they also noted that more people have read a positive review (69%) of customer service online than negative reviews (63%.). It only takes a click to unsubscribe. But especially with customers you have close relationships with, you can say “hey, did you ever get a chance to write a review … Etsy sends a text message or email asking buyers to write a review. My company is growing and while we try to give verbal feedback, I feel the need to get more formal. Jessica Greene “Both direct contact and follow up were key, as many of the customers would put it off or say they would ‘get to it soon.’”. To make it easy, I have written something for you based on what you have said and how (I think) you speak. Beyond Google, consider obvious sites like Facebook, Yelp, and also Bing and Yahoo. For example, encourage customers to write reviews … It’s a great way to get the word out about your company, incentivize review generation, and to do good in the process!”. it means you haven’t claimed it, so fix that fast by following their instructions. This is a great way for B2B companies to raise more reviews and build their profiles on comparison websites.”. A ZenDesk research report noted that 88% of customers have been influenced by an online customer review when making a buying decision. Others focus on local businesses and will work towards acquiring reviews through Google, Facebook, and Yelp.”. Best Company, according to McCall Robinson, uses a similar approach: “We run fundraising contests to encourage people to write reviews. I’d love to hear about them. But if the customer gives you a bad rating, ask what you could do better, fix any problems you discover, and go the extra mile to make the customer happy. Online reviews are not just a place for hotel and restaurant patrons to rant or rave about their experiences. Each option has a direct link to the write-a-review URL of the various review sites.”. Your text and surveys must be responsive so they adapt to different size screens. 1. “Anyone who leaves a software review on our website can choose a participating 501(c)(3) nonprofit, and G2 will give that charity a $10 donation for their review.”. The same BrightLocal survey found that positive customer reviews make 73% of customers trust a business more, and 57% of customers visit a company's website after reading positive reviews. We suggest writing from your own individual perspective, keeping it honest and sticking to the facts. Following up is an important business strategy, and it can help you get more reviews. “The customers who want to support you will show their support in the form of positive reviews.”, Lauren Triance-Haldane of PathFactory agrees: “Before the vendor sends out a review campaign, we send a heads-up email to our customers letting them know we’re about to run a review campaign, asking for their participation, and outlining why it’s beneficial to everyone to leave reviews.”. If you see. “Hand out flyers explaining how to write a review. Customer reviews are a hugely important in ecommerce for improving your conversion rate, and can lead to an uplift of 18% in sales. Consider offering points in your customer loyalty program or entries in a quarterly drawing. We have similar dashboards for SendGrid, Marketo, Seventh Sense, Mailchimp, and ActiveCampaign. Click the button below to read more about our latest Features & Benefits Course launch, 10 Easy Ways to get Customer Reviews that Boost Retail Sales, Yet many retailers and service providers, when I suggest they call or follow-up with their customers, tell me they are, ZenDesk affirmed this by noting that 95% share bad experiences. Don’t do something similar on your website but do send that email the same day. hbspt.cta._relativeUrls=true;hbspt.cta.load(69769, '7c1d6495-e3cd-4282-9f59-0b2763ea45c6', {}); Are you a hungry brick-and-mortar store owner who’s ready for a fresh, people-obsessed strategy? According to another recent consumer report from Trustpilot, the top three reasons customers write reviews are to help others make a better buying decision, to share an experience, or to reward a company for good performance. This gives customers who have purchased that item a simple, straightforward, and easy-to-find place to write a review. These days, a Google review can shape your business far more than a Google Ad. Another way to make it simple for customers to leave reviews and write testimonials is to write some part—or all—of the review for them. How to Encourage Online Reviews Give Them a Sign. Step 1: Encourage your visitors or customers to check in. People tend to trust online reviews written by previous customers because they are more likely to provide a clear and honest account of how you do business. You can email them, send them a hand written card or my favorite, call them. When you see 50 five-star reviews of a product, you tend to trust...and I bet you buy it. To find out, we asked 101 marketers to share their best tips. If the customer would give you a 5-star rating, then encourage him/her to write a review. Here are 10 simple ways to encourage your customers to write product reviews: 1. If someone is buying a service from your website using a desktop computer, he/she should be able to review the service from the desktop via a follow-up email.”, “To increase positive reviews for your business, inform and educate your customers on how important reviews are to your business,” says Miva’s Luke Wester. While most of our respondents agreed that asking is one of the best ways to get more reviews, several noted that it’s helpful to ask more than once. In your email newsletters or on social media, you can add a Help with a Question section to get purchasers to respond to your most popular shopper questions. “Asking customers for reviews does put more focus on responding to support inquiries quickly and incorporating customer feedback into product enhancements,” says Privy’s Ben Jabbawy. …but not too quickly…after purchase. Just keep it simple. Have your own tips on how to encourage clients to review … Offer an Incentive These people will have to take some time out of their day to think up a review, write… ), they are usually focused on the benefits of your product/service and are motivated to see you succeed.”. Kiri Yanchenko of AMPERNA® and Roshni Govindaraj of Issara both recommended offering discounts to customers in exchange for reviews. “People who wouldn’t generally leave reviews—regardless of whether they are satisfied or not—will feel encouraged to leave a review if they see replies and feedback from businesses.”. “Our client in a professional services industry gets thank-you emails from customers regularly. We suggest writing from your own individual perspective, keeping it honest and sticking to the facts. It opens a window on their smartphones that links directly to where they can write a review for our company and post it on Google.” (Kaitlin Martin. “How do I write a performance review? Once you've got a number of reviews, it's time to make the most of them. 2. And according to Max Prokell of Venta Marketing, just asking customers about their experiences with your business can help you get more reviews. Now you do not actually leave a review for the business but you are recommending it. Tip: Visit the Review Express Dashboard to monitor the success of your campaigns. All 5-star.”. Otherwise, you may not attract as many respondents as possible.”. Writing a review of a business you like is free, but it can accomplish a lot: Help keep them in business for their sake, in a time of need. Here’s how two of our respondents explain the importance of reviews to their customers: Of the two options, Brooks Manley of Engenius recommends the first: “Push the idea that leaving a review benefits other consumers. Just keep it simple. “Review services that have their own platform are the only way to encourage reviews from non-tech-savvy customers without asking them to sign up for a Facebook or Google account in order to write the review,” Kohn says. This training is for you if you want to grow your business using a powerful customer experience formula proven to make your cash register chirp. In an email to your customer, you can do the same. If you see Is this your business? While showcasing the QBR, it is important to present the KPIs that make the most sense, while making sure you add your own unique punch to it. Then encourage a review.” Identify review sites where your company is actually allowed to encourage customers to post reviews. Instead, it’s better to focus—as Andrea Moxham of Horseshoe + co. says—“on the channels your customers are already using.”. Call them and physically go through the feedback/review form with them. Highlight these answers on your store’s homepage next to the product. 8. This post covers *a ton* of real-life examples of how companies have encouraged customer reviews for better credibility and conversion rates. Online Reputation: How to Monitor and Respond to Customer Reviews. When customers click your link, they can rate your business and leave a review. Three to five simple questions is easy. So how do you get happy customers to write raving reviews for your business on public websites? Although many people need a nudge to write a review, there are lots of reasons why people write reviews of their own accord, too.. Be Coherent. Knowing when to ask for service reviews, again, depends on the type of service you’re offering. Having many positive reviews helps build trust and confidence in your business and its products/services. Offer incentives to gather reviews - especially at the start. Learn how to read and reply to customer reviews. So how do you find out who’s had a great experience to send review requests to the right customers? At the end of each great video project, our account managers ask the client to leave a review as part of their sign-off emails.”. When we ask for a client testimonial or review, they’re more than happy to provide one. Imagine leaving the counter of a store with your purchase and someone jumps in front of you to ask you for a review. “Depending on the product bought, that might be seven days later, 15 days later, etc.,” says Paul Boudet. “At the end of the survey, we ask if they would be happy to submit a Google review.”, “Since introducing this, we’ve experienced a huge increase in the number of reviews we’ve received, the vast majority being positive. In addition to sending customers directly to the URL where they can write reviews, Ben Johnston of Sagefrog Marketing Group says you should also explain how simple it will be to leave a review. Lastly, review sites often flag service providers that get a high volume of reviews all at once. Please feel free to edit it or just let me know if this is okay.”, And if you’re using this method to gather testimonials for your business’ website, Pratt also recommends that you “always offer to link back to their website (or another preferred place) so they get the benefit of the backlink.”. That in turn gives future customers who first discover your brand online trust you'll have what they need, and give you higher retail sales. Following are some important tips that you must keep in mind while writing a professional quarterly business review: 1. After all, if your product/service is terrible, you probably won’t need to ask for reviews. Did you know that a whopping 90% of people’s buying decisions are influenced by online reviews? One of the most important factors in increasing the number of reviews you get is making sure you’re providing an exceptional product or service. Personalization is a key lever in rapport-building and a great way to maximize reviews.”, Ollie Roddy of Catalyst Marketing says that “the best thing to do is ask someone personally. . “We deploy customer satisfaction surveys every few weeks to keep track of our clients’ happiness and experiences in near real-time. Beyond Google, consider obvious sites like Facebook, Yelp, and also Bing and Yahoo. Ask quickly …but not too quickly…after purchase. As LoclWeb’s Jorge Sheffy says, “Asking for reviews manually is not recommended. Yelp ended up removing all 20 reviews and freezing his account. Zappos hands out 100 points or about $10 credit to those who write a review. “It’s important to remove any friction from writing the review,” says Garrett Sussman of Grade.us. Encourage participation by creating customized competitions and campaigns that are fueled and inspired by your customers’ reviews. Reviews that violate these policies might be removed. He replies, thanks them for their feedback, and asks them to share their comments in a review.” (Renee Bauer. Alistair Dodds of Ever Increasing Circles agrees, recommending that you “send your best customers a direct link to your Google My Business review section.”, “When sending the email, keep the email short, make the customer feel special, and include a link to take them straight to the review process,” says Hans van Gent of User Growth. If you’re seeking product reviews, Graham Charlton of SaleCycle says to “time emails so the purchase is fresh in the customer’s mind and they’ve had time to use the product.”. It’s by getting bloggers to review your products. Other respondents use a series of tools to create and automate the process of asking for reviews. You don’t have to make it a big thing, but something as simple as adding a link to a review site in your email signature can work great.” (Megan Moseley. 3 Ways To Use Reviews. Once a review is submitted, you can automatically email them a copy of your ebook as a thank you for sharing their experiences. Help other customers find and pick a keeper. When it comes to getting customers to write reviews, many of our respondents said that timing is everything. 6. But to provide you with a starting point, we asked our respondents to weigh in on which business review websites they think are the most important for B2B businesses. Be genuine and don’t force it. Habitually thank every reviewer. To help you craft your review-request emails, we will show you a list of examples you can send to your customers. Stars as answers are also easy. Etsy sends a text message or email asking buyers to write a review. “We keep an eye out for their review campaigns where they offer a small incentive for honest opinions. There’s nothing shoppers consider buying without asking a friend, reading a review, or searching an app. It will become too much of a burden on you and will also be much more inconsistent.”. Can you help?” – Tomas from Miami . According to the Harvard Business Review, online peer-to-peer reviews are powerful because they give customers a good sense of what it’s like to use your goods or services. “Otherwise, your reviews will become less positive over time.”. For local businesses, reviews boost your search rankings. “All businesses should be aware of how time decay may influence the volume and quality of reviews customers provide,” says Niki Gross of Budget Dumpster. For these contests, we partner with a local organization and commit to donating a certain amount of money for every review we receive within a certain time period.”, “This encourages consumers to write reviews on our site because they are, in turn, helping raise money for a local organization. How do you get happy customers to write raving reviews for your business on public websites? Unhappy customers will let you know.”. Shop owners and managers read the reviews you write, your constructive criticism can help them improve their business. “Put up signage in your building, including official stickers from sites like Yelp, encouraging customers to leave a review.” (Dallin Hatch. But more importantly, reviews are crucial for your business because they’re important for your customers. Getting the timing right when asking customers to write reviews is important, but it varies greatly from business to business. Our respondents offered lots of suggestions for types of incentives that work for their customers. Make writing a review as easy as possible. In 5-10 minutes you’ll easily be up to date and can thank any and everyone who reviews you with one or two personal sentences that speak to what they wrote. 3. “Try to ask for a review as close as possible to the completion of the service,” says Marc Howard of BizPayO. But, there is another way to generate reviews that help customers get to know and trust your brand. 24. Reward them. In 5-10 minutes you’ll easily be up to date and can thank any and everyone who reviews you with one or two personal sentences that speak to what they wrote. To find out, we asked more than 100 marketers to share their best tips. 1. If you want longer answers rather than stars, give a 2-point review request worded exactly like this, “Please review your purchase and: Did it do what you wanted and would you shop with us again?”, Your text and surveys must be responsive so they adapt to different size screens. Yet another way you can encourage customers to leave you reviews is to post these reminders on your website and social media pages. “We’ve used these systems in the past to successfully acquire customer reviews.”, “After their appointment is finished, customers receive an automated message (text, email, etc.) If you want more reviews—and fast—this tactic works best.”, If you do decide to offer an incentive for reviews, consider this advice from NeverBounce’s Nick Harley: “If you’re going to offer an incentive, make it clear in your email subject line. The top responses included Google My Business, Glassdoor, Capterra, LinkedIn, Trustpilot, TrustRadius, and Clutch. “I honestly let them know how much it would mean to me so that I can not only improve but also keep expanding my business. “What works best for us is reminding them that reviews help small business owners like them that don’t have time to try every product out there, so leaving an honest review helps other business owners make a more informed decision.” (Kristie Holden. rely more on the opinions and experiences of other customers, When Making the Ask, Target Satisfied Customers, Make Writing a Review as Simple as Possible, Explain How Simple it is to Write a Review, Send Review Request Emails at the Right Time, a direct link to your Google My Business review section, 21 About Us Page Examples to Help You Get Your Brand Message Across. that 25% of purchases result in a review as a result. Notice I’m not saying to pay for a review. Our flyers come with a bit.ly link that sends customers directly to Google’s review platform.” (Dr. Bryan Bruno. The more reviews a product or business has, the more trustworthy the reviews for the retailer will be. Social campaigns: Leverage your community on social media with a simple post that points customers to a place where they can submit a review. By engaging in a conversation about their experiences every few weeks, we are seeing an increase in positive reviews and all-time high NPS scores.”, “These high scores and raving fan reviews are also showing up across our public-facing profiles,” Prokell says, “and the reviews have never been better!”, Marketing that asks them to (1) schedule their next appointment and (2) leave a review to help the business improve their services.”, “It’s a great tactic to engage with customers when the quality of the service is fresh in their minds. Designing. “And you should also remind those who are agreeable to writing a review but don’t follow through.”, “We have obtained nearly 100 Google reviews from our clients within the past 1-2 years with an email campaign,” says Alex Cascio of Vibrant Media Productions. “People are so time-poor. There’s no rule against only writing a handful of words in a review, but the more specific you can be, the more likely the review is to be useful. A simple thumbs up won’t do here, consider this your time for reputation management. “We send out a personal video email invitation to each customer based on our content calendar. The Blogsmith’s Maddy Osman recommends “providing a template in terms of the response you’re looking for.”, “To give an example, whenever I reach out to people I’ve done business with to get a testimonial, I share a few bullet points about what I perceive as the highlights of our business relationship that they can either use or ignore.”. Customer confidence in businesses is now dwindling.
2020 how to encourage customers to write reviews